VISHAL MEHTA
Creative Director, VELOCITY
The Cost of a Slow Website
Amazon famously discovered that every 100ms of latency cost them 1% in sales. In modern web development, speed optimization is not an afterthought—it must be architected from day one.
The foundation of speed is serving static files wherever possible. Using frameworks like SvelteKit or Next.js allows us to prerender pages at build time, meaning the server doesn't have to compute the HTML for every user request.
Asset Optimization Strategies
JavaScript bundles are the primary culprit behind slow Interaction to Next Paint (INP) scores. By aggressively code-splitting and delaying third-party scripts (like Analytics) until after the main thread is idle, we keep the browser responsive.
Image optimization is equally critical. Converting JPEGs to AVIF formats can reduce file sizes by up to 70% with zero loss in visual quality. Always use `srcset` to serve appropriately sized images to mobile devices.
"Every kilobyte sent over the network is a micro-transaction of your user's patience."
— Hwt Techy Engineering Team
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